By John Omondi,
January 9, 2022 — As the fourth industrial revolution transforms our world through creating jobs, increasing intra-continental trade and strengthening a world class digital infrastructure for even more investments to enable our citizens prosper, business owners should take note of the changing facets of modern marketing trends and adopt new innovative ways of getting their products known. High speed Internet access makes it possible for tens of thousands of tech savvy, young entrepreneurs to create amazing new businesses rely on the Internet.
In modern times, thanks to technology, businesses tend to shift their focus on online tools and marketing strategies to improve their brands and service delivery to their customers as they try to increase the sales volume. This is a fact any serious entrepreneur must not ignore given the immense benefits that comes with adopting emerging digital marketing strategies. Some of the innovative ways in which businesses can ride on the digital marketing wave is to take the initial step of launching online to increase their virtual presence.
Launching a website, Social Media pages like Facebook, Instagram, twitter handle and LinkedIn platforms rich in relevant and quality content is a sure way to attract more traffic to your site and hence a strategy to get your prospective customers hooked to your products. In addition to that, an interactive interface that facilitates prompt response to queries from customers and get feedback from them on the quality of the products not only gives room for improvement in goods and services offered but also boosts your credibility and brand perception. This experience can further be enhanced by investing in a Mobile friendly site as majority of your customers are likely to interact with you through their mobile handsets.
Another interesting aspect of digital marketing is the utilization of mobile phones in reaching the target audience. This strategy provides your customers with personalized time and location sensitive information so that they can get what they want and when they need to. With an increased ownership of mobile devices and tablets, emails, bulk sms and company applications are some of the ways of getting the message out there.
Another advantage of website and Social Media presence is that it gives the you the business owner a chance to promote ad’s that reach the exact type of customers you want. You are able to target specific demographics of the people you want to see your ads; meaning you can reach customers in specific locations of a particular age group. This capability helps to get your ads to an audience that is most likely to lead to tangible sales of your product.
Among the various key facets of digital marketing is Search Engine Optimization also known as SEO. Helps with ranking information your site gets online and relies heavily on the quality of the content posted from time to time. In order to achieve the best SEO ranking for your site, you need to make sure that you provide quality content that utilizes Keywords that are used most in the industry your business is involved in. There very benefits associated with getting internal and external links directed to your site through articles, other sites and Social Media platforms. Google relies on external and internal links to determine rankings, so it is wise to invest in it or find a strategist to assist.
 The advantage of digital marketing is that it gives you an opportunity to measure the outcome of your efforts to determine what works for your business and what does not. Because not all digital marketing strategies would work well for your line of business. Therefore measuring the outcome helps you to strategize afresh. Allow tools like Google Analytics, Facebook Insights and ad manager to guide you through the general age, location and interest of your clients. Let us use the following case story to best illustrate how artists can make use of Social Media to get into the music industry.
  Everyone will accept the fact that music is an art form that is enjoyed and appreciated in equal measure the world over. I love music and I believe you love music too. Even if you don’t, there will be that single track that will keep your head going up and down!. Over the years, artists have been complaining about their songs not getting enough airplay in traditional music marketing channels like radio and television.
 Those artists fail to understand that technology has made things simple and one of the things that has revolutionized music promotion is the emerging Social Media platforms. There are numerous artists and music lovers
Who confess that music is their means of survival and a way of life. Consequently, there are many talented raising up in the music industry every single day. Then do you expect the traditional media channels to cover every artist? Absolutely not possible!. Old school channels are too crowded to get your stuff out there successfully using them. Again starting a band with friends or doing music is not hard but turning it into a profitable full time career can be an uphill task. You may have realized that sometimes talented artists fail to get the recognition that they deserve but on the other hand, the less talented are the ones that enjoy all the limelight and huge fan base.
 The answer to the contrasting trajectories lies in marketing strategies employed. Some of the less talented but hugely popular artists know how to market their music and where to do the marketing. Having your audience in mind is a scoreline for an artist. When you try selling your music to the wrong audience expect poor results. Today we have several Social Networking sites that are transforming the old school trends. These are the new ways of breaking into the music scene. Artists can simply put their profile on a site, then upload their work and get instant recognition by the right people at the right place.
These music oriented Social Networking sites are offering everything which an opportunity seeking singer or songwriter needs in order to succeed. An artist is only required to submit their finished work to the site in question and other marketing systems will generate guaranteed sales for the artist. Such Social Media Networks serve as an excellent means for business professionals, promoters and anyone scouting for young fresh and talented youths. All looking for chances are able to exploit the opportunities provided by Social Networks. For artists, there are numerous digital opportunities to promote your music, don’t sit back and wait for your music to be aired on Television and radio. You can use Instagram, Facebook, Twitter handle, and YouTube to reach your audience.
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